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My wife Missy and I are really excited about Dave Ramsey, financial guru, author and radio host, coming to Orlando this week, and that we’re going to see him on Friday and Saturday. Saturday will be his Total Money Makeover event, where he’ll be offering financial teachings on how to win with money… living like noone else, so later, we can live like noone else. I can’t wait for Friday, though, which will be EntreLeadership, where he’ll offer entrepreneurs (like yours truly) advice on how to run a small business debt-free with a strong emphasis on Christian principles. To say that we’re excited would be an understatement. Based on following Dave’s teachings over the past year, we are now debt-free except for the house! What does this have to do with coffee, you ask? Well, one of many things I learned from listening to Dave on the radio is that getting a good deal shouldn’t be something that happens every once in a while. Getting a good deal on something and saving money should be the norm. I heard someone today mention that they paid almost $3 for a latte. Ridiculous! You can pick up a pound of fresh roasted coffee beans for around $13 dollars. With a pound of coffee, you can brew coffee at home and save money by making, on average, 53 6 oz cups of coffee (or lattes). That’s $0.25 cents per cup! Compared to paying $3 – 1200% more at the ubiquitous coffee chain – you can save a substantial amount of money by brewing at home. Posted in Running the Business. November 4, 2010 By Ken
Which coffee brewing method has the most caffeine: drip brew? French press? Espresso? Many believe the answer is espresso. After all, espresso is concentrated coffee, brewed by the pressure of hot water flowing through finely-ground coffee beans. With espresso being a small, concentrated amount of coffee, it would make sense that espresso has the most caffeine. But, drip brew coffee has hot water continuously passing through coffee grounds, potentially extracting more and more of the caffeine out of the bean, so drip brew has to have more caffeine than espresso. Then again, with a french press, coffee grounds are soaked with hot water for a full infusion, steeping with full on contact for 4 minutes, so french press brewing has to extract more caffeine than both espresso and drip brew… right? Back in ’79, Bunker and McWilliams published a paper after studying the caffeine content of common beverages. Here are their coffee-based findings (caffeine content noted in mg): Case closed. Drip brew has the highest caffeine content and espresso the lowest. Well, in reality, it’s not that straight forward and is a little difficult to answer which brewing method has more caffeine because, I believe the answer depends on a lot of different factors… Variety of Bean (robusta vs. arabica) Roast level (light roast vs. dark roast) Temperature of Water Amount of Ground Coffee Used Length of Brew Time Grind Level Beverage Size What are your thoughts on coffee and caffeine? Are there any other variables you can think of that might influence caffeine content in these brewing methods? Let me know in the comments. -Ken Return to our Coffee Library to read more coffee tips. Posted in Coffee 101. October 29, 2010 By Ken
Coffee Club – sign up for a coffee subscription to have coffee delivered to your door monthly for 3 or 6 Months! Every now and then we like to send a reminder about our coffee subscriptions, where you can have coffee delivered right to your door every month for 3 or 6 months. If you find yourself forgetting to place a Weekly Roast Coffee order before running out of coffee, placing an emergency order and counting the days until your coffee shipment arrives (and rationing whatever coffee you have left to get you through – and there’s a lot of you out there, we get your emails and tweets!) then this option may be for you! A few reasons to subscribe: The process is easy – just visit our coffee club page and choose 3 or 6 months. We batch roast and ship all coffee subscriptions at the same time, around the 7th, 14th, 21st and 28th depending on when you sign up. And of course, should you have any questions or need additional information, feel free to ask! ![]() coffee club Posted in Running the Business. September 26, 2010 By Ken
Time Your Coffee Grind Timing is everything… and the timing of when you grind your coffee beans matters. I’ve briefly mentioned it before, but there is a huge difference in the taste of brewed coffee when you brew within 60 seconds of grinding vs. brewing coffee with beans you ground the night before while setting up the coffee machine before bed (or worse, preground coffee). Here’s why… The thing that makes coffee taste so good are the coffee oils found inside the coffee beans. During the coffee roasting process, sugars are caramelized and oils are formed and trapped inside the bean, encapsulated and protected from the outside world for a very short period of time. These coffee oils are essentially what gives brewed coffee its great taste. In a perfect world, these oils would just hang out inside the bean indefinitely, but there are 2 forces working against these oils: carbon dioxide and oxygen. These two goons have a special assignment: destroy the coffee oils within 10 days, and if we let them, they’ll do just that – every time. Let’s take carbon dioxide. One result of the coffee roasting process is that carbon dioxide is emitted from a freshly roasted coffee bean for about 2 weeks. The CO2 is the result of the volatile roasting process… think of it like a Pepsi can shaken up. It takes a little while for the Pepsi to normalize and the pressure to subside. Same thing with fresh roasted coffee – the coffee bean is in a volatile state and over the course of 10 days or so, the carbon dioxide slowly pushes the trapped coffee oils hiding inside the bean out to the surface, the oils escaping through cracks and crevices found throughout the interior and surface of the bean. The cracks are too small for oxygen to enter, so the carbon dioxide does the dirty work by forcing the oils out. Now that the coffee oils are exposed on the surface of the bean, the second force – oxygen – takes over by attacking the oils and in a very small amount of time (30-60 minutes) the oils become rancid and if the beans are used, the resulting coffee will taste very stale and bitter. With that background, it’s easy to see how ground coffee creates so much more surface area for oxygen to come in and do its thing. And not only do you have 30-60 minutes to brew your coffee after grinding, but 80% of any carbon dioxide left inside the coffee beans dissipate into the atmosphere within 60 seconds of grinding! CO2 is the main transport mechanism for pushing out any oils inside the bean casing into the water when we brew, so we really need to do what we can (brew quickly after grinding!) to use it to our advantage to get those oils out. Try brewing within 60 seconds of grinding your coffee beans and I bet you’ll make a better tasting cup of coffee. -Ken Return to our Coffee Library to read more coffee tips. Posted in Coffee 101. July 20, 2010 By Ken
A Portable, Recyclable French Press This week I came across a Chris Pirillo video on a new product being made by XPress, called the XPress smartcup. The smartcup is a portable, recyclable french press, completely made of plastic. It works like a regular 3-cup french press would – add the ground coffee to the cup, pour in hot water (195-205 degrees Fahrenheit), stir after a minute, then after 3 more minutes of steeping, slowly push down on the plastic ‘T” part until it clicks and you’re ready to drink (you can see this about 4 minutes into the video linked below). I don’t really see too many people using this in the home (but I could be wrong). I do see the value of the smartcup in coffee shops and coffee bars. Most shops use drip brew coffee machines which can limit the flavor potential of the coffee, but a handful of shops offer french press coffee to customers (small, 3-cup presses or large, 8-12 cup presses for groups). Plastic french presses don’t really hold heat too well, though, and glass french presses are dropped far too often. For these reasons, I think individual, recyclable french press cups that customers can take with them has a lot of potential, as long as coffee shops make sure to grind the beans coarsely, use the right temperature of water and also educate customers on how to use the french press cups. What do you think? Let me know in the comments. Posted in In the News. May 25, 2010 By Ken |
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